Converse All Star Simple Step (Inf/Tod) - Roadtrip Blu/Blk Converse began in 1908 as rubber shoe company specializing in galoshes. Soon after, we started using our rubber to make sneakers. In 1920, we renamed our canvas basketball sneaker the "All Star." The name stuck. What didn't stick was their intention. We made them to sink jump shots on the court. You, however, saw them as something more... and started wearing our sneakers to do whatever you wanted.