Diesel is an innovative international design company, producing wide-ranging collection of jeans, clothing, intimates, accessories & of course, watches. Diesel is pioneer of new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. The company is present in over 80 countries. Renzo Rosso founded the company in 1978. Its philosophy is the same as when it was created: it is still brand that stands for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. Renzo Rosso dreamed of starting more imaginative and more dynamic line of clothing & accessories. His dream came true since millions of people all over the world sport Diesel clothing, Diesel jeans and Diesel accessories! Diesel's boasts unique, bold and cutting-edge styles in their timepieces. There is variety to choose from - innovative and at times bit radical, but always showing careful attention to detail and focus on the selection of quality materials and production techniques.